Brand Strategy consulting
Delivering happiness, one home at a time!
Delivering happiness, one home at a time!
Client Name
Sumadhura
Year
2020
Services
Digital marketing Audit Consumer Research & Insights Brand Strategy Communication Strategy Digital Marketing Strategy
Content Strategy
Solution
Consulting
Client Brief
In the absence of any specific brand exercise done, the brand had evolved on its own over the last many years to be what it was. The client wanted to give a deliberate direction to the brand by understanding the taget consumers and positioning the brand accordingly.
Our Solution
We started by doing an audit to understand where the brand stands today. This was followed by an extensive in-depth consumer research exercise leading to consumer insights which in turn led to the brand strategy and brand positioning. Once these were finalised, the next steps were setting up the communication strategy, digital marketing strategy, content startegy & social media strategy.
Benefits Realized
This exercise led to more precise and focused targeting in ad campaigns and more focused communication. The end result was a more efficient utilisation of marketing efforts
